The Rise of Soccer Culture in North America
As soccer continues to capture the hearts of many in North America, a unique trend has emerged that blends sports, style, and personal grooming among Major League Soccer (MLS) players. While they may initially seem like mere fashion accessories, the toiletry bags flaunted by these athletes on game days hold a significance that goes beyond appearances. Many players express that these bags are integral to their pre-game routines, serving a purpose that makes them feel complete and ready for the matches ahead.
Emotional Connections to Toiletry Bags
Max Arfsten, an MLS player for Columbus Crew, emphasizes their importance:
“Without it, then I feel like I’m missing something,”
he told ESPN. Similarly, LA Galaxy forward Christian Ramírez echoed this sentiment and remarked,
“You sort of feel empty if you’re walking without one.”
This perspective is shared by players across the league, underscoring an emotional connection to these pouches that often carry essentials for personal care and hygiene.
Variety and Personalization
The variety of styles among these bags is remarkable, ranging from high-end designs costing thousands of dollars to simple tote bags, sometimes even repurposed grocery bags, which players still consider their go-to choices. Marco Reus, a former Germany international now with LA Galaxy, laughed when comparing his game without his trusty toiletry bag to a player’s on-field performance without a vital item:
“It’s the same feeling,”
he said, highlighting that these bags have become almost a badge of honor within their transitions to the MLS.
At the core of each bag lies a collection of personal items. FC Cincinnati’s Evander shared insights into his grooming essentials, which include deodorant, toothpaste, and favored scents. Other players also revealed the personal stories behind their bags: Ousseni Bouda from the San Jose Earthquakes proudly carries fragrances from his travels, while Reus has a customized cologne. These possessions reflect both the player’s lifestyle and personal achievements.
Fashion and Individualism in the League
The trend of showcasing these bags is particularly pronounced during the so-called “tunnel fits” whereby players display their stylish entrances before matches, often documented on social media platforms. This cultural element is rejuvenating the league’s image and allowing athletes to express their individualism off the pitch. Sam Surridge from Nashville SC commented on this practice, mentioning how different it is compared to previous leagues where uniforms were often mandated.
Interestingly, the choice between opting for designer brands or more humble alternatives is apparent among players, as evidenced by Cincinnati goalkeeper Roman Celentano’s fondness for using a simple brown Kroger bag for his essentials. This authentic touch was acknowledged by Kroger itself when they gifted him a personalized leather bag, merging functionality with a nod to his roots.
A Reflection of Player Culture
The appeal of these bags reflects a shift in player culture, particularly among newcomers aiming to establish themselves within the professional ranks. Arfsten even shared how he splurged on a designer bag as a rite of passage after signing his first contract, despite limited means. Similarly, Sporting Kansas City’s Jansen Miller took a more budget-conscious route by purchasing a knock-off bag in New York’s Chinatown, demonstrating a blend of practicality and ambition.
Ultimately, the toiletry bag has transcended its original utilitarian design, serving as a representation of successful careers and personal milestones. Players are not just carrying their items; they are carrying a piece of who they are as professionals and individuals. With the growing popularity of soccer in North America and the anticipation of the upcoming World Cup in 2026, the fusion of style, sport, and brand identity through these bags is becoming a defining element of the league’s culture.
