Launch of Topps Chrome Basketball
In an unprecedented move that reignited collector enthusiasm, last week saw the much-anticipated launch of Topps Chrome Basketball. This product, the first of its kind from Topps since 2009, emerged when Stephen Curry made his debut in the league. The arrival of this new set was anything but subtle, as Topps and Fanatics executed an ambitious marketing campaign to herald the return of Topps Chrome Basketball after a hiatus exceeding 15 years.
Marketing Campaign Highlights
Among the highlights of the release was a focus on the incoming rookie class, with standout players like Cooper Flagg capturing attention. The promotional efforts also prominently featured the coveted Gold Logoman Patch Autographed cards. In a striking marketing maneuver, nearly 100 prominent social media accounts instigated a coordinated campaign by updating their profile pictures to display an NBA Gold Logoman on December 18, the date of the launch. This tactic led to a vibrant visual celebration across the digital space.
The updated images showcased a sleek design against a charcoal backdrop, adorned with the red, blue, and gold NBA logo. Collectively, these social media accounts, which include influential figures and organizations such as the NBA, NBA China, Topps, and Fanatics CEO Michael Rubin among others, command a staggering follower base of over 96 million in the United States and an additional 43 million worldwide.
Significance of the Gold Logoman
The significance of the Gold Logoman cannot be overstated. Special redemptions for cards bearing this iconic patch and signature will be available in the upcoming 2025-26 Topps Chrome Basketball boxes. These patches are sourced directly from the jerseys of notable NBA award recipients from the previous season, including MVP Shai Gilgeous-Alexander, Defensive Player of the Year Evan Mobley, and Rookie of the Year Stephon Castle. The allure of these game-worn patches is significant within the collectibles market, particularly following the recent sale of an autographed Gold Logoman Shohei Ohtani card for an astounding $3 million last Thursday, further emphasizing the rising trend of premium collectibles in the sports industry.
