Tennis Legends Launch New Podcast
In an exciting development for fans, tennis legends Serena and Venus Williams are gearing up to unveil a fresh venture—a video podcast set to debut on X, the platform formerly known as Twitter, which is now under Elon Musk’s ownership. On Tuesday, the siblings provided a teaser of their upcoming show, generating buzz among followers eager for a glimpse of what’s in store.
Serena excitedly announced on X, “Huge news! Venus and I have a podcast launching soon! Don’t miss the exclusive first look tomorrow at 12 PM ET / 9 AM PT. We’re thrilled to share our hard work with you!”
This announcement was followed by a spirited message encouraging their audience, “You ready – let’s go get ’em!”—accompanied by a fun GIF of the duo in action on the tennis court.
Podcast Details and Themes
Set to premiere in August, the podcast will feature the sisters as co-hosts and promises a dynamic mix of interviews with “visionaries, creators, and rulebreakers who are passionate about changing the game.” According to a press release shared with Variety, the series aims to provide fans with a close-up look at the sisters’ lively interactions as well as explore their strong sibling relationship.
The Williams sisters expressed their enthusiasm in a joint statement, stating, “We are thrilled to launch our podcast, a platform where we’ll share personal stories, engage in meaningful discussions, highlight significant issues, and most importantly, have plenty of laughs. This is an opportunity to directly connect with our loyal supporters and touch new audiences in ways we’ve never done before.”
Access and Production
Beginning on X, the podcast will later be accessible across other audio streaming services and is backed by Serena’s production company, Nine Two Six Productions. Both athletes are represented by WME.
Impact and Audience Reach
With Serena holding the record for the most Grand Slam singles titles in the Open Era with 23 and Venus boasting seven major titles, the duo stands as prominent figures in women’s sports, amassing significant followings on social media—Serena with 10.2 million followers and Venus with 1.6 million. The podcast is poised to engage this extensive audience effectively.
Mitchell Smith, head of original content at X, lauded the collaboration, saying, “Venus and Serena are iconic athletes, and their partnership with X aligns perfectly with our strategy to develop original content in a rapidly changing media environment.”
The new podcast joins an expanding array of content on X, including Khloé Kardashian’s show and partnerships with the WNBA for live game streaming.
As anticipation builds, fans can expect an engaging blend of entertainment and inspiration when the sisters’ podcast goes live.
