NBA Jersey Sales Update: Midpoint of the 2025-26 Season
As the NBA reaches the midpoint of the 2025-26 season, notable shifts in jersey sales have emerged, with Golden State Warriors superstar Steph Curry overtaking Los Angeles Lakers star Luka Dončić in the rankings. This marks a notable turnaround, as last season Dončić made headlines by becoming the first player outside of Curry and LeBron James to lead in jersey sales, cementing his popularity in the league.
Currently, Curry holds the top position in jersey sales, while Dončić finds himself in second place. Remarkably, LeBron James also remains a strong presence on the list, ranking fifth, helping the Lakers maintain a distinct advantage as the only team represented by two players in the top 15 of jersey sales.
Emerging Talent: Cooper Flagg
Among the new talents, Cooper Flagg, the first overall pick from the 2025 NBA Draft, has made a significant impact, being the only rookie to break into this exclusive top 15 list. His early performance has set him as a favorite for the Rookie of the Year award, with current predictions indicating a high likelihood of victory. The betting odds suggest a hefty wager of $900 would be needed to yield a $100 profit on his success.
Sales Rankings and Player Performance
The landscape of the sales rankings has also seen some intriguing developments with Boston Celtics Jayson Tatum outperforming teammate Jaylen Brown, who previously fell out of the coveted spots despite impressive stats. Tatum, presently recovering from a torn Achilles tendon, ranks eighth, while Brown is showcasing his scoring ability, averaging 29.8 points per game and keeping the Celtics competitive, currently seated second in the Eastern Conference.
Top 15 Player Jersey Sales
The complete list of the top 15 player jersey sales is as follows:
- Steph Curry, Golden State Warriors
- Luka Dončić, Los Angeles Lakers
- Jalen Brunson, New York Knicks
- Victor Wembanyama, San Antonio Spurs
- LeBron James, Los Angeles Lakers
- Anthony Edwards, Minnesota Timberwolves
- Shai Gilgeous-Alexander, Oklahoma City Thunder
- Jayson Tatum, Boston Celtics
- Nikola Jokić, Denver Nuggets
- Tyrese Maxey, Philadelphia 76ers
- Cooper Flagg, Dallas Mavericks
- Kevin Durant, Houston Rockets
- Giannis Antetokounmpo, Milwaukee Bucks
- Cade Cunningham, Detroit Pistons
- Donovan Mitchell, Cleveland Cavaliers
This season’s jersey sales underscore both the enduring appeal of established stars and the emergence of new talent, setting the stage for thrilling developments as the season progresses.
