Snoop Dogg Becomes Co-Owner of Swansea City AFC
In a significant move for both the music and sports worlds, Snoop Dogg has announced his new role as a co-owner and investor in Swansea City AFC, a club that competes in the English Football League Championship. The announcement, made on Thursday, did not reveal the specifics of the financial arrangement but marks a noteworthy addition to a Welsh team that has been less prominent in the media compared to others, such as Wrexham, whose story gained widespread attention.
Snoop Dogg’s Passion for Soccer
Known for his passion for soccer, Snoop Dogg expressed his excitement about this venture, stating,
“My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City.”
He further elaborated on his connection to the club, saying,
“The story of the club and the area really struck a chord with me. This is a proud, working-class city and club. An underdog that bites back, just like me.”
Engagement with the Club
Last weekend, Snoop participated in the launch of Swansea’s new home jersey for the upcoming 2025-26 season. His engagement with the club includes a light-hearted social media interaction where he humorously referenced Wrexham’s owner, actor Ryan Reynolds.
Joining Notable Figures in Football
As part of their new ownership group, Snoop Dogg joins notable figures in the football world, including Luka Modric, who recently transitioned from Real Madrid to AC Milan before becoming part of Swansea’s ownership structure in April. The club plans to leverage Snoop’s substantial social media following—over 88 million on Instagram—to enhance its visibility and outreach efforts going forward, marking an exciting chapter in Swansea City’s history with this collaboration.
