Real Betis Introduces Fashion Line Inspired by Antony’s Tattoo
Real Betis has announced plans to introduce a fashion line inspired by the neck tattoo of their new star player, Antony, as reported by ESPN. The Brazilian forward, who recently finalized a permanent transfer from Manchester United for €22 million (approximately $25.79 million) on the last day of the transfer window, sports the word “enlightened” prominently inked across his neck. This tattoo holds significant personal meaning for Antony, who expressed:
“This is one of my favourites. Because of where I come from and what I’ve been through, I feel enlightened, which is why I have this tattoo.”
Merchandise and Financial Benefits
The concept for the clothing line was conceived during Antony’s contract discussions in August. Despite accepting a reduced salary with his new agreement that extends until June 2030, the 25-year-old will benefit financially from this merchandise venture, receiving royalties from the sales. Betis CEO Ramon Alarcon confirmed the collaboration, stating:
“We’ve launched a clothing line with Antony. We’re participating with him through royalties, and he’ll also have some income outside of sports with that merchandising.”
Antony’s merchandise is already generating buzz, with pre-orders for T-shirts available at €24.95 ($29.28). These items feature his tattoo’s inscription, and additional clothing, including hoodies, is set to launch in time for the holiday season.
Antony’s Impact on Real Betis
After a challenging stint with Manchester United, where he notched 12 goals in 96 appearances, Antony’s performance revived during his loan at Betis last season. Recently, he suggested that he declined an enticing offer from Bayern Munich to secure a permanent return to Betis this summer.
Since Antony’s arrival, the club has experienced a noteworthy boost in popularity, gaining 205,171 followers on social media platforms, along with substantial merchandise sales; 1,100 shirts with his name were sold in just the first week of September. The club also reported an 86% spike in engagement and a staggering 101.2% increase in video views that week, demonstrating Antony’s immediate impact on the team’s visibility and brand.
