Taylor Swift’s New Album Announcement
In an exciting development for both music and sports fans, Taylor Swift has unveiled her upcoming album, titled “The Life of a Showgirl.” This announcement was made during her appearance on the popular podcast “New Heights,” which is co-hosted by her boyfriend, NFL star Travis Kelce, alongside his brother Jason Kelce. This will be Swift’s first guest spot on the podcast, set to air on Wednesday.
Swift’s Connection to Hockey
Swift’s album news has sparked a wave of creative reactions from various NHL teams. The league even showcased a photo of Swift alongside Kelce on the ice, marking a significant crossover between the worlds of pop music and hockey.
Swift has a notable connection to the hockey community. She and Kelce were spotted at Game 4 of the 2025 Stanley Cup Final, where the Florida Panthers faced off against the Edmonton Oilers. While Kelce is a die-hard fan of the Chicago Blackhawks, he previously hosted Panthers player Matthew Tkachuk on “New Heights” earlier this year, highlighting his interest in the game.
NHL Teams React to the Album
Numerous NHL teams responded to Swift’s album announcement in playful and inventive ways. For example, the Calgary Flames, honoring the fact that Swift’s latest release is her 12th album, featured Hall of Famer Jarome Iginla wearing the number 12 in a cover with dazzling orange glitter, reminiscent of Swift’s online aesthetic. The Carolina Hurricanes also joined in the fun, posting a humorous email implying they have yet to collaborate with Swift, asking,
“Why didn’t we think of this before?”
As the teams gear up for the new NHL season, the Columbus Blue Jackets chose to tease their own ‘new era’ by creating an album cover themed in orange, matching Swift’s album artwork. Meanwhile, the Florida Panthers made a clever nod to Swift’s latest project by pointing out a Panthère de Cartier necklace she wore in her podcast teaser, along with her connection to the Stanley Cup Final through a shared image with Kelce.
More Creative Responses from NHL Teams
Other teams like the Minnesota Wild, Nashville Predators, and New Jersey Devils contributed to the festive atmosphere, with the Wild showcasing Matt Boldy, a standout left winger, and the Predators posting nostalgic images of Swift interacting with their brand in the past. The Devils created a unique album cover titled “The Life of a Captain,” drawing inspiration from a previous lyrical reference by Swift to highlight their captain, Nico Hischier.
Teams like the New York Islanders and the Philadelphia Flyers also featured Swift’s signature color palettes in their social media content, aligning with the themes of her album. The Pittsburgh Penguins and St. Louis Blues embraced the glitter motif found on Swift’s album cover, combining their team colors with the sparkly aesthetic. Additionally, the Toronto Maple Leafs took the opportunity to highlight winger William Nylander, who has been seen at Swift’s concerts, while the Winnipeg Jets acknowledged their former player Dylan DeMelo through his past jersey number.
This wave of enthusiasm for Swift’s album across the NHL showcases the vibrant intersections between sports and music culture.
