NFL’s Historic Announcement
In a landmark announcement, the NFL revealed on Thursday that the San Francisco 49ers will compete against their division rivals, the Los Angeles Rams, in what will mark the league’s inaugural regular-season game hosted in Australia. This highly anticipated matchup is set for next season and will take place at the renowned Melbourne Cricket Ground, which boasts a seating capacity of approximately 100,000.
Expansion of NFL’s International Presence
Prior to this announcement, the NFL had disclosed plans for a game in Melbourne, scheduled for 2026, also featuring the Rams as the designated home team. This initiative is part of the NFL’s ongoing commitment to expand its international presence, with nine international games on the calendar for the upcoming season, including first-ever encounters in both Paris and Rio de Janeiro.
Local Enthusiasm and Market Engagement
NFL Australia & New Zealand general manager Charlotte Offord expressed enthusiasm about the event, highlighting the popularity of the 49ers among Australian fans and emphasizing the significance of this rivalry game in enhancing the NFL experience in the region.
“This game represents a significant milestone for the NFL in Australia and showcases our commitment to growing the sport internationally.”
Although the specific date and kickoff time are yet to be confirmed, the Rams have been actively involved in the Australian market since the NFL launched its international marketing program in 2022, allowing them to establish a foothold in the region well ahead of this historic matchup.
