NBA’s Europe-Centric League Announcement
At a conference held in Milan, NBA Europe Managing Director George Aivazoglou revealed that the NBA is aiming for a potential launch of a Europe-centric league in October 2027. This initiative, a collaboration between the NBA and FIBA, is being developed with the intention of hosting a league that may initially operate as a ‘semi-opening’, meaning that not all 16 positions in the league will be filled in its first season.
Proposed League Structure
The proposed structure of the league anticipates the establishment of 12 permanent franchises, with potential host nations including:
- United Kingdom (targeting cities such as London and Manchester)
- France (with Paris and Lyon)
- Spain (Madrid and Barcelona)
- Italy (Rome and Milan)
- Germany (Munich and Berlin)
- Greece (Athens)
- Turkey (Istanbul)
While discussions are in progress, no official agreements with any cities or clubs have been finalized.
Competitive Spirit and Domestic Leagues
Additionally, Aivazoglou highlighted an exciting aspect of the league comprising four teams that could qualify based on their performances in either the domestic leagues of Europe or through FIBA’s Basketball Champions League.
“This element could revitalize the domestic leagues, which have seen changes over the last few decades,”
Aivazoglou noted, emphasizing the competitive spirit this would bring.
Future Developments
A formal announcement regarding the official start date and franchise list remains pending, with the NBA planning to send teams like the Orlando Magic and Memphis Grizzlies to compete in Berlin and London come January.
Aivazoglou stated that progress is being made in engaging with investors and stakeholders, progressing discussions about potential matchups between NBA teams and European counterparts, possibly drawing inspiration from FIFA’s Club World Cup format.
Strategic Partnerships and Market Potential
In March, the NBA and FIBA expressed their intentions to form a new European league after years of conjecture, and recent developments have included the NBA enlisting financial and strategic guidance from JPMorgan Chase and Raine Group. Notably, prominent European clubs such as Real Madrid and Barcelona, alongside leading soccer teams like Manchester City and Paris Saint-Germain, are recognized as part of the NBA’s vision.
With approximately 17% of current NBA players hailing from Europe—including stars like Nikola Jokic, Giannis Antetokounmpo, Luka Doncic, and Victor Wembanyama—the league is looking to tap into a significant market of talent and fan engagement.
As plans continue to evolve, the basketball community awaits further information regarding this innovative venture.
