The Lakers’ New Preseason Hype Video
The Los Angeles Lakers have tapped Natalia Bryant, the influential daughter of the late Kobe Bryant, to lead the creative direction of their latest preseason hype video titled “Forever Iconic: Purple and Gold Always.” This project boasts contributions from a celebrity lineup, including Los Angeles Dodgers ace Shohei Ohtani, Lakers icon Magic Johnson, and actress Brenda Song, a renowned fan of the team. The video also features renowned jacket designer Jeff Hamilton, adding a touch of style to the energetic presentation.
Humorous Highlights
In a delightful moment reminiscent of popular sports memes, Brenda Song humorously mimics a famous scene of LeBron James shouting,
“it’s our ball, ain’t it?”
Additionally, NBA star Luka Doncic is portrayed in a humorous scene where he shouts
“Kobe”
before expertly tossing a towel into a bin.
Celebrating Legacy
The video culminates with Magic Johnson proudly brandishing the Larry O’Brien Trophy and proclaiming,
“It’s Showtime, baby!”
A nod to her father, Natalia included a memorable clip showcasing Kobe’s legendary game-winning shot against the Phoenix Suns during the pivotal 2006 NBA playoffs.
Natalia’s Journey
Expressing her excitement, Natalia took to Instagram sharing her enthusiasm about the project, emphasizing the sentiment of being part of the “Lakers family forever.” Having graduated from the prestigious School of Cinematic Arts at the University of Southern California in May, Natalia continues to make her mark in the media industry. Earlier in August, she was featured in a Nike commercial alongside New York Knicks player Jalen Brunson promoting the Kobe 3 Protro sneaker.
Looking Ahead
As the Lakers gear up for their regular season opener against the Golden State Warriors on October 21, this creative video is designed to ignite fan enthusiasm and celebrate the team’s rich history and culture.
