Electrifying Atmosphere at 76ers Training Camp
At a Philadelphia 76ers training camp, the mix of Drake’s beats and unexpected sound effects creates an electrifying atmosphere. While the presence of music during practice isn’t entirely strange for NBA teams, the unique use of various auditory cues during scrimmages sets this team apart. When the ball is intercepted or when a player attempts a shot, the gym reverberates with customized sounds, such as an eagle’s screech or the jarring clink of slot machine coins. This lively soundscape not only keeps the players motivated but also signals specific moments during practice, much to the amazement of any outsiders who might witness the spectacle.
Integration of Music into Practice
Head coach Nick Nurse, following his passion for music and inspired by practices he observed in other sports, has integrated a DJ into the routine. When he signals a break during drills, it’s not just a pause; it’s Ghost, the 76ers’ DJ, transitioning the atmosphere with a smooth switch from rap to classic tracks. The practice not only becomes a physical exercise but an auditory experience, affirming the team’s philosophy that energy and enjoyment are crucial for success.
The Role of DJ Ghost
The mind behind this innovative sound system is Josh Barrett, affectionately known as DJ Ghost. With a humble start in his family’s bar, his nickname arose from the impression that he was an unseen force behind the music. Over his 14 years with the 76ers, Ghost’s role has evolved into an essential part of the team, regarded as more than just a DJ but as a motivational figure and integral team member. Players like Kelly Oubre Jr. and Adem Bona view him as a vital part of their day-to-day operations, acknowledging how his music selection connects with their own personal styles and motivates them to perform their best.
Curating the Sound Experience
Ghost curates playlists that resonate with the various team members’ tastes, from Afrobeats to hip-hop, managing to elevate the team’s spirit whether they’re practicing, warming up, or sharing a meal together during travel. Nurse’s vision for incorporating music into drills has transformed from a simple idea into an elaborate system of sound rewards—a concept that originated from brainstorming sessions with former colleagues.
DJ Ghost’s Unique Identity
This innovation has made DJ Ghost a beloved figure among players, who appreciate the way he captures the essence of basketball through sound. Despite his demanding schedule that leaves little room for nightlife, Ghost relishes his unique dual identity as a DJ and a die-hard basketball fan, fulfilling a dream job that blends his two passions.
“This role is as stressful as it is enjoyable,”
Ghost stated, exemplifying the dedication required in this distinctive position that melds sport and sound.
