JuJu Watkins Makes History in Women’s Sports
In a significant milestone for women’s sports, JuJu Watkins, a guard for USC, has become the first NCAA athlete to invest directly in a professional women’s sports team. Her investment is part of the ownership group for the new NWSL expansion team, Boston Legacy FC. This move positions Watkins alongside notable investors such as Olympic gold medalist Aly Raisman, Chicago Bears quarterback Caleb Williams, and actress Elizabeth Banks, who are also part of the Boston Legacy’s expanding roster of supporters.
Impact of Watkins’ Investment
Jennifer Epstein, the owner of Boston Legacy, praised Watkins’ contribution, stating:
“Juju’s investment marks a groundbreaking moment for women’s sports and the power of NIL. Today’s student-athletes are not just enhancing their personal brands; they are actively shaping the landscape of sports for the future.”
Watkins, who has already made a name for herself by winning accolades such as the Naismith College Player of the Year and the John R. Wooden Award, is currently sidelined for the 2025-26 season due to an ACL injury suffered during a game against Mississippi State.
Looking Ahead to the Inaugural Season
Excitement surrounds the Boston Legacy FC as it gears up for its inaugural season set to kick off in March 2026, coinciding with the league’s expansion that will see the NWSL grow to 16 teams. “Creating a platform for women to achieve and lead is essential,” Watkins stated, expressing her pride in being part of this initiative that aims to advance women’s sports.
As the NWSL prepares for this new chapter, the involvement of pioneers like Watkins illustrates a transformative moment in the sports industry, blending collegiate athletes’ influence with professional women’s leagues.
