The Hockey News Archives Announcement
The Hockey News has made an exciting announcement for its subscribers, unveiling a comprehensive collection of 76 years’ worth of archives filled with stories, historical content, and feature articles. For fans eager to dive into this treasure trove, the full archives can be viewed by subscribing through THN’s website.
Winnipeg Jets Valuation
Focusing on the Winnipeg Jets, a just-released valuation reveals the franchise is worth approximately $1.35 billion, according to Forbes, with other sources like Sportico estimating it even higher at $1.33 billion. It’s a remarkable milestone for the Jets, particularly as they celebrate the 15-year anniversary of their return to Winnipeg.
After the original Jets franchise relocated in 1996—part of a series of NHL team departures that included markets like Minnesota and Quebec—Mark Chipman took the helm of a passionate local effort to bring hockey back home.
Chipman’s Strategic Approach
Chipman’s strategic approach included acquiring the Minnesota Moose from the IHL, which he relocated to Winnipeg, proving to the league that the city was ready for the NHL once more through substantial fan support and an impressive new downtown arena. This dedication not only displayed Winnipeg’s unwavering love for hockey but also facilitated the successful return of the Jets, whose ownership group has continually invested in the franchise.
Notable contracts for players like Mark Scheifele and Connor Hellebuyck illustrate this financial commitment to building a competitive team.
Impact on Winnipeg’s Urban Landscape
Beyond the ice, Chipman and his team at True North Sports & Entertainment have had a significant impact on Winnipeg’s urban landscape. They spearheaded the redevelopment of a large portion of the downtown area with the creation of True North Square, which features commercial, office, and residential spaces. Recently, True North has expanded its influence further by acquiring Portage Place mall with plans to transform it into a vibrant community space that will include retail shops and a major healthcare facility.
Key Personnel
John Olfert, who has been with True North for over two decades, plays a pivotal role in their operations. A graduate of the University of Winnipeg, he initially joined the organization shortly after they began the process of constructing the Canada Life Centre, which launched in 2004. His contributions have been vital in multiple areas including facilitating the return of the Jets and the reinstatement of the AHL’s Manitoba Moose in Winnipeg.
The franchise is managed by Kevin Cheveldayoff, who, despite facing challenges attracting players to Winnipeg due to common perceptions about the location, has successfully executed trades that have proven beneficial for the team’s roster. Noteworthy deals like those involving Jacob Trouba and Patrik Laine highlight the strategic savvy he brings to the organization, ensuring a positive culture that encourages players to commit long-term.
Engagement Strategies
Moreover, the Jets are also garnering attention for their engagement strategies, particularly on social media. They received the Stanley Award at the NHL club business meetings for having the best social media presence among clubs, thanks to their innovative content strategies led by director Adam Krueger. The Jets’ YouTube channel, which offers behind-the-scenes access to the team and features shows like Runway, has become an integral part of their outreach efforts, bolstering their connection with fans.
Conclusion
For enthusiasts eager to keep up with all that’s happening in the world of hockey and find out more about the Jets’ journey, an extensive collection of The Hockey News articles is now accessible with a subscription. Visit their site for full details.
