James Harden’s Sports Diplomacy in China
In a remarkable display of sports diplomacy, NBA star James Harden marked a significant event in Guangzhou, China, as part of his ongoing UNO Tour with Adidas. The highlight of the tour was the unveiling of a newly designed outdoor basketball court, adorned with a striking mural of Harden himself. This court, fittingly themed around the tour’s motto “Under No One,” pays homage to Harden’s jersey number, one, and showcases the creative talents of designer Yin.
Unveiling Ceremony
The court’s unveiling came during a downpour, adding a dramatic flair to the occasion. Observers noted Harden’s initial surprise as workers pulled back the tarp, only for him to respond with enthusiastic cheers, raising his fists in celebration when the mural was fully revealed.
“Thank you guys. I know it’s raining, but thank you for your support. I love you all so much,”
Harden expressed fervently to the enthusiastic crowd that gathered for the ceremony.
Fan Engagement and Support
The event attracted a substantial audience, further amplified by prior appearances in Guangzhou where throngs flocked to a city mall to witness Harden sign autographs on his signature Adidas sneakers and jerseys. Reflecting on the fan’s unwavering support, he shared on social media,
“You guys never cease to amaze me; every encounter feels like the first. I hope you know that the love is mutual.”
Harden’s Connection with China
Harden has developed a connection with his fans in China over several tours dating back to 2019, which coincide with the launches of his latest shoe releases. His visits gained added media traction this past year when he, while still a member of the Philadelphia 76ers, made headlines for publicly criticizing the team’s president, Daryl Morey, prior to his trade to the Clippers.
Recent Career Highlights
In June, Harden secured a re-signing deal with the LA Clippers valued at $81.5 million over two years. In the preceding season, he showcased impressive statistics, averaging 22.8 points with 5.8 rebounds and 8.7 assists, which earned him a spot on the All-NBA third team.
