FIFA Launches Ticket Sales for 2026 World Cup with Dynamic Pricing Strategy

by September 3, 2025

FIFA World Cup 2026 Ticketing Process Initiated

In Miami, FIFA has initiated the ticketing process for the upcoming World Cup, scheduled for 2026, revealing a dynamic pricing model that adjusts based on demand. Prices for single-game tickets currently span from an entry point of $60 for opening matches in the group stages, soaring to a hefty $6,710 for the final match. These ticket prices are expected to fluctuate in the months leading up to the tournament.

Presale Phase Details

The presale phase will commence on September 10 and conclude on September 19, targeting fans who possess a Visa card and have obtained a FIFA ID through the organization’s official site. Individuals selected from this draw will be notified on September 29, giving them an early opportunity to buy tickets starting from October 1. Each person will be limited to four tickets per match and will not be able to purchase more than 40 tickets throughout the tournament.

Heimo Schirgi, FIFA’s chief operating officer for the World Cup 2026, emphasized the urgency for fans to secure tickets promptly, especially if they are local to one of the host cities or supporters of the participating nations: “Get your tickets early, because anything could happen,” he advised.

Tournament Schedule and Host Nations

The tournament is set to take place from June 11 to July 19, 2026, with 13 out of 48 spots already filled. The host nations— the United States, Canada, and Mexico— have confirmed their participation along with defending champion Argentina and football powerhouse Brazil. Each of the host countries will hold all their group stage matches within their borders, with the U.S. starting its campaign in Los Angeles on June 12, followed by matches in Seattle on June 19 and back to Los Angeles on June 25. Meanwhile, Canada will kick off on June 12 in Toronto, while Mexico will play their first match on June 11 in Mexico City.

Ticket Options and Future Phases

Tickets will allow fans the option to follow specific teams or opt for particular venues. FIFA has previously applied dynamic pricing for events like the Club World Cup, resulting in significant variations in ticket costs. Schirgi highlighted FIFA’s commitment to fostering growth in football across its 211 member associations, balancing revenue optimization with stadium attendance goals.

Given the anticipated high demand for tickets, receiving a successful presale application does not assure fans of a purchase opportunity during the designated time frame. This presale marks the initial stage of ticketing, with more opportunities expected to open in the following months. A second phase will offer registration from October 27 to 31, with purchasing options available from mid-November to early December. A final phase will follow the draw for group play, scheduled for December 5, providing fans another chance to acquire leftover tickets on a first-come, first-served basis as the tournament draws near.