Promotional Tactics for the Benn vs. Eubank Jr. Rematch
In an unconventional approach to promote the highly anticipated rematch between Conor Benn and Chris Eubank Jr., Eddie Hearn employed a playful reference to the beloved film “Love Actually.” At a pre-fight press event held in London on Thursday, the promoter of Conor Benn chose to express himself through a series of written messages instead of speaking directly, a method that comically contrasts with Eubank Jr.’s habit of interrupting him in their past encounters.
Hearn’s Silent Performance
Hearn’s silent performance began with the message,
“Good evening all,”
and continued with lines that humorously acknowledged Eubank Jr.’s frustrations during previous press conferences.
He thanked
“His Excellency”
for his constant support before reminiscing about the memorable fight the two boxers had staged last April, highlighting that it became a classic moment in British boxing. Hearn emphasized that fight week is finally upon them, urging everyone to prepare for an extraordinary showdown.
“To me, Conor Benn is perfect. He’s ready for the performance of his career,”
he wrote, ensuring fans were excited for the clash.
Eubank Jr.’s Reaction
Chris Eubank Jr. didn’t hold back in his reaction to Hearn’s skit, making light of the situation by stating that Hearn finally recognized his need to refrain from speaking during press conferences. He criticized Hearn’s silent approach, calling it embarrassing for someone labeled as the world’s best promoter.
Upcoming Rematch
The rematch is scheduled for this Saturday at Tottenham Hotspur Stadium, and anticipation is building as both fighters prepare for what many are expecting to be a thrilling contest.
