Coco Gauff’s New Media Venture
Coco Gauff, the 21-year-old tennis sensation, has recently shed light on her media venture, revealing the story behind its intriguing name—IROC—following an exciting new collaboration with renowned former NFL athletes Tom Brady and Michael Strahan. Recognized as one of the most marketable figures in sports, Gauff’s personality and exemplary conduct have endeared her to fans globally, positioning her as a remarkable role model. In fact, she was named the top marketable tennis player in the previous year, surpassing tennis icons like Novak Djokovic, Roger Federer, and the legendary Serena Williams. Additionally, Gauff has earned her place as the highest-earning female athlete for the last couple of years.
Collaboration with NFL Legends
The partnership announced with Brady and Strahan comes through their creative agency, Religion of Sports, opening avenues for Gauff to produce a variety of content emphasizing the lives of athletes. This collaboration aims to create both scripted and unscripted projects that highlight diversity and inclusivity across various backgrounds.
The Meaning Behind IROC
Curiosity arose among fans regarding the peculiar name of Gauff’s media company, IROC, which to some seemed arbitrary. However, Gauff clarified this confusion during a recent press conference after her gripping victory over Leylah Fernandez, where she shared that “IROC” is simply her name spelled backward. She recounted how her mother conceived the name during her childhood play in a tennis program called Little Mo, with her grandmother even crafting visors labeled IROC as a nod to Gauff’s unique name.
“I think everybody can relate to IROC,” Gauff remarked, underscoring a personal connection to it that has existed throughout her life.
Looking Ahead
In her discussion of the new collaboration, Gauff expressed enthusiasm about working with Religion of Sports, feeling that this partnership allows her to maintain her focus on tennis while delegating the day-to-day aspects of her media projects to her team. While she has yet to meet Brady or Strahan directly, Gauff shared her excitement about initial meetings with the Religion of Sports team, acknowledging the early stages of their collaborative efforts. As she shared her aspirations to take on an executive producer role for future projects, Gauff reiterated how this partnership will enable her to juggle her tennis career while realizing her vision in media.
